Malaysia is hosting the ecoStyle Award

MALAYSIA, which has been acknowledged as one of the most pro-active developing countries in Asia in adopting environmental policies, is taking its role as environmental spokesperson one step further by sponsoring and hosting the inaugural ecoStyle Award.

The nominations for the ecoStyle Award will be announced at the International Media launch in Los Angeles, USA, on Oct 17 and Malaysia is proud that one of its own has been selected as one of the nominees.

The ecoStyle Award, an initiative by ecoStyle, is a joint venture by NYC Inc. and IMG Fashion (two leading international event and marketing specialists) and is supported by Tourism Malaysia and Earth Pledge.

The ecoStyle is an international event and Asia’s first dedicated event that will focus on the importance of ecological sustainability and the environment through style and design.

Specially made: A picture of an eco-friendly bicycle made from sustainable material.

The event’s mandate is to educate the broader design industries and consumers on the importance an increased environmental consciousness will have on the future of planet earth.

A world-class design award, the ecoStyle Award is a global search for the most environment friendly, stylish innovations in design.

This international award was established to honour leading designers from the fashion, architecture or product design arena – for their creativity and efforts to present environmentally sustainable initiatives and opportunities to the world.

Going green: The Earth Pledge Green Roof initiative supports the development of green, vegetated roof tops in urban areas to prevent storm water run off polution, lower urban temperatures, and improve air quality.

The ecoStyle Award winner – for outstanding achievement in the field of environmental design – will be announced at the Future Fashion Gala Fundraising Event on Nov 22 in Malaysia.

The entries for the ecoStyle Award will be judged by the ecoStyle selection committee made up of high profile members from style and design communities around the world with a legitimate understanding and interest on the importance of environmental sustainability for the future of the planet.

The ecoStyle selection committee will look for excellence in uniqueness of the design, materials used, effectiveness in achieving its objective and relevance to ecological sustainability. Nominees for the award include famous brands, designers and architects.

Effectively, the ecoStyle Award not only creates an opportunity to communicate further the extraordinary talents of designers globally, but also celebrates the success of those working in the environmental field of design, and those wanting to look at the opportunity to incorporate sustainability into their work; moving towards a green future, which from current media attention, is a growing number of global brand names in every field, from LVMH luxury group to News Corporation, to H&M to Shell.

As a country with the privilege of possessing a natural trove of sandy beaches, great old forests and precious wetlands, Malaysia is in a key position to advocate for environmental sustainability even in a modern, capitalist context.

At the same time, environmental sustainability has been consistently addressed in Malaysia’s development plans.

Malaysia is also the first country within Asia to take active steps to acknowledge that environmental sustainability is important for the future of the planet, having taken the necessary steps years ago with respect to adopting policies for conversion from industrial to tourism.

For more information on ecoStyle, visit http://www.ecostylemalaysia.com

Assessed on Saturday October 13, 2007, at Metro, The Star Online

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